Do you have a business? Do you want to boost your business visibility in front of potential customers? If your answer to both of those questions is Yes, then you must learn about Google My Business (GMB). It’s a simple way of improving your business presence in Google, and the best part is it’s free!
A business with a Google My Business listing, stands out in the search results. It’s the panel of information on the right side of the Google results screen, with the business name, opening hours, photos, location, customer reviews and contact details. This detailed information is being read by Google, and makes it easier to match the business with users’ search queries.
In a few words: a business with a GMB listing, is boosting its presence in Google, and making it really easy for its customers to find it. Gold!
The benefits don’t end there. Our review management system innova, has carried out a full API integration into Google My Business, which allows you to show all your Google reviews gathered from your GMB page on your own website. The innova Review Tab or Review Window plug easily into your website giving your visitors the chance to read your awesome reviews without leaving your site to go to Google. Gold, gold, gold!
If you want to set up your Google My Business listing, follow this simple step-by-step guide and start enjoying the benefits.
Let’s get started
Setting up the GMB listing is not a complicated process, just follow these simple steps:
Step 1: Log into the Google Account associated with your business, or create an account, if you don’t have one.
Step 2: Go to www.google.com/business and click “Start Now.”
Step 3: Enter your business name exactly as you’d like it to appear in your Google My Business listing.
Step 4: Enter your business address.
In this screen you can check the box “I deliver goods and services to my customers.”, if you do deliveries and don’t have customers coming to you.
You can also check the box “Hide my address (it’s not a store) Only show region.” if for some reason you prefer not to show your address publicly.
Step 5: Select your Delivery Area, if applicable.
Step 6: Choose, as accurately as you can, your business category. This is an important piece of information that Google will use to match you with types of customers.
Step 7: Add your website URL or phone number.
Step 8: Choose a way to verify your business.
Read our next post to learn more about the Google My Business verification process.
Step 9: After you verify your business, you are ready to start optimizing your business profile in your Google My Business listing. Learn more in upcoming posts.
Remember! One of the most valuable assets that you gain from Google My Business is allowing customers to give you reviews via Google. 94% of customers read online reviews*, and if those reviews are coming from Google, they give your business an extra level of credibility. Reviews also give your business a sense of reliability to the Google search engine itself.
You can first collect those valuable Google reviews via your Google My Business listing, and then you can easily display them in your own website. By doing this you are also adding rich-keyword information to your site, which can improve your SEO and your Google rank. Music to your ears!
Find out how you can easily add your Google and Facebook reviews to your own website here.
* Fan and Fuel, 2016