Whether you’re ordering your Friday night pizza, choosing a hotel, deciding which hairdresser to visit, or even buying a piece of software, reviews hold the power to make you choose one business over another.
Almost every potential customer likes to take a few minutes to check out the reviews before making their final purchase decision. Why? Because reviews are seen as an accessible and trustworthy piece of evidence about a business’ reputation. And if you’re a business owner, you know your reputation is a fundamental part of your survival in a competitive market.
A good customer review can really boost your sales. After all, research shows that buyers trust reviews as much as a recommendation made by a friend. On the flip side of the coin, a bad review, can seriously damage your business and be the determining point that makes a customer choose your competitor over you. The buying process has changed, for both B2B and B2C buyers.
The power has shifted into the hands of the people! And thanks to the online world we now live, it’s never been easier for a single customer’s opinion to influence thousands of others.
Statistical evidence is also mounting regarding reviews, and the numbers are nothing but conclusive…
Almost everyone is at it:
⭐ Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017)
⭐ 93% of local consumers use reviews to determine if a local business is good or bad (BrightLocal, 2017)
⭐ 85% of buyers trust reviews as much as personal recommendations (BrightLocal, 2017)
Reviews mean more sales + more revenue:
⭐ Displaying reviews can increase conversion rates by 270% (Spiegel Research Center, 2017)
⭐ 97% of shoppers say reviews influence buying decisions (Fan and Fuel, 2016)
Regardless if you already use reviews, or you’re just planning to get started with a review strategy, you need to:
– Be aware of your business’ reviews – what are people saying about your business online today?
– Be in control of your business’ reviews – minimise any potential damage and grow your customer’s loyalty.
If that sounds of interest to you, find out more at https://www.innovareviews.com